I've recently had a few opportunities to save a good deal of money through a few different fishing reel companies. Naturally, my first reaction to finding out about these opportunities is to be excited and inclined jump all over them. However, none of the companies I have a chance at getting deals from are from reel companies that I currently use. The more I thought about it the more I realized that if I did go after these opportunities, I would be making a decision based on money and not on the merits of the equipment itself. Not that those companies make poor reels, it's just that if I really wanted to provide those reels for my customers (or to use them myself), they would already be on my rods on my boats.
If you look around on my website, www.captainclay.com , you won't see any links to "Sponsors". There's a couple of reasons for this. Long before I started guiding, I used to run fishing tournaments. Part of running a good tournament was having good prizes to supplement the cash awards. That meant I spent a lot of time on the phone calling reel companies, motor companies, and lure companies asking for sponsorships. The phone conversations always seemed to go the same way. I would introduce myself and tell the voice on the other end of the line what I did and asked if they could help. Almost on cue with almost every conversation the tone of the voice on the other end of the line would drop. Even those that helped never really seemed excited to send product for me to give away. The reason is that the fishing industry hits these guys up all day long, every day, for free product. They kind of get tired of hearing people ask for hand outs. I quickly got tired of asking for them myself. So ever since I started guiding I never really felt much of a desire to get back into making those phone calls. Another reason I've never really pursued is that there are a very select few products that I trust and like using. If I'm going to be sponsored by someone I want it to be by those companies, not just any Tom, Dick or Harry rod, reel, or lure company just because they'll give me a nice little discount.
When someone hires me for a day of fishing, I always strive to give them my best in every aspect of what I do and provide. If it means paying full retail for tackle and boats then that's what I'm going to do. You pay a full price for a charter and you deserve a full service fishing experience, complete with the best boats, rods, reels, and lures I can afford to provide you.
Now, just because I don't list any official sponsors for my charter business doesn't mean that some companies haven't recognized my loyalty to them and how I sing their praises every opportunity I get. Because of their appreciation for me as a customer, a few companies have offered me some discounts without asking me for sponsorship recognition in return. They do this because they know that I shop at their store because I value the service they provide or I buy their boats because of the craftsmanship and personal attention they give to each and every customer, not because of a discount.
Now after rambling on about the "whys", I feel obliged to mention the "whos"... I get a few discounts from a FEW of these companies, but nothing that the every day weekend warrior couldn't swing if they asked for it. These are the companies I use because I trust them, believe in them, and have had great experiences with.
I use G.Loomis, Shimano, and Kistler rods. Simply because they build superior products and their customer service has never let me down.
I almost exclusively use Daiwa reels because I am convinced that there isn't any better reel on the market today. Of all of all of the Diawa reels I have ever owned (and there are a lot) only two have ever needed service and all are still with me working flawlessly today. I cannot say the same for other reels made by other companies. I've never had to give up on a Daiwa but I bet I've laid over 50 other reels, by other brands, to rest in the last 10 years.
I use Yamaha motors on both of my boats. Simply because I've never had one fail. In fairness, I've only ever owned one of it's competitors... but it blew a power head.
I use both Berkley Gulps as well as Exude lures. I believe they both have their place when one works better than the other but each are always in my tackle box.

I'm probably a Ranger boat owner for life. When I first bought a
Ranger it was second hand boat. I had a few problems with spider cracking in the floor and Ranger discovered I had a busted bulkhead. After they inspected it, their Florida rep just looked at me and said, "This isn't right, and we're gonna make it right." They did. They called me 3 weeks later and asked me what color I would like on my new hull. I had never given them a dime at that point but they made a long time customer of me with how they treated me like king.
Well, there you have it. These companies don't endorse me, I endorse them. What do I get out of it? Well, I get the satisfaction of knowing that when I take you fishing that I am giving you my best. Not just the best of what I get discounts on. A true endorsement is when you speak highly of someone because you believe in what you're saying, not because you're getting a discount for saying it. Should one of these companies approach me one day for a sponsorship, you can bet I won't turn it down. But, you'll be able to come back to this article and say, "See, he doesn't use company 'xyz' because of a discount, he's been using them all along."